Web 2.0 News Desk

"Unless you have been living on Mars for the last two years, you've become familiar with the term Cloud Computing," writes Mark Rivington, VP of Technology at Nimsoft in describing his upcoming session at Cloud Expo at the Javits Center in New York. Register Today and Save $550 ! Explore Sponsorship Opportunities ! None of the estimated 5,000+ attendees at the event, to be held April 19-21, have been to Mars, of that we can be reasonably sure, although a high percentage of them might want to visit there some day. Back on Planet Earth, Rivington will present between 4:40pm-5:25pm in a session entitled "Making Sense of Cloud Server Management." "As with all new technologies, adoption of the technology tends to lag behind the expectation and promise of value by quite a margin of time and usually for good reason," he writes. "In the case of Cloud Computing one of the ov... (more)

IBM Mashup Starter Kit Enables Reuse and Collaboration

The IBM Mashup Starter Kit, available today on IBM alphaWorks, can combine information from databases, departmental information, personal information or the Web. It rapidly blends information and Web services, such as real-time weather reports or maps, with enterprise content and services, and easily "mashes" them together to generate fast, flexible and affordable applications for specific business needs. The IBM Mashup Starter Kit enables line of business users to assemble their own Web 2.0 mashup applications, solving business problems without aid from IT specialists. This new... (more)

TVtrip.com Goes Web 2.0!

Tvtrip.com, the new, travel site where travelers get to check-out their hotel on video before they book it, announced today two major steps in its expansion. The site now offers 4 key destinations in the US (New York, San Franscisco, Chicago and Miami) and plans on adding 10 more US cities in early 2008. TVtrip has also boosted their destinations in Europe with 50 available popular cities. The other big step is TVtrip’s hot, new player making it easy for the user to access all the information, without ever leaving the viewer. “The great reaction to our site has helped... (more)

Netconcepts Introduces GravityStream 2.0

Netconcepts announced the launch of GravityStream 2.0 – a powerful enterprise level automated natural search advertising platform for online retailers. GravityStream 2.0 automatically converts a retailer’s millions of website pages into optimized landing pages to match its branded products with a consumer’s generic queries. Since consumers conduct approximately 40 times more niche searches than branded ones, this capability gives retailers a major competitive advantage in answering generic searches with their own website landing page results. GravityStream tech... (more)

Social Business Software + Social Media Monitoring = JME

"We're thrilled with the initial response to Jive Market Engagement from Jive customers, prospective customers and partners," said JIve Software's Ben Kiker (pictured) as Jive Market Engagement was announced - a new solution that combines the power of social media monitoring with Social Business Software (SBS) for the first time. The Jive Market Engagement Solution, Kiker explained, is designed to help organizations proactively monitor brand or product issues and competitive threats; enable quick collaboration on appropriate responses or interventions; and elevate and broaden th... (more)