Web 2.0 News Desk

Brickfish, the social media platform, has announced its expansion into the business of licensing its patent-pending and award-winning social media tools to the broader online publishing community. These partnerships will enable other Web publishers, large or small, to leverage Brickfish’s proprietary technologies in order to add a powerful social media application to their advertising sales arsenal. “With Brickfish’s new partnership program, sites and publishers can now license the ‘Powered by BrickfishTM’ platform and offer it to their clients,” said Nichole Goodyear, president/CEO and co-founder of Brickfish. “Since our inception in 2005, we have run over 350 social media programs executed through our own direct sales efforts, and have invested millions in the techno... (more)

Social Business Software + Social Media Monitoring = JME

"We're thrilled with the initial response to Jive Market Engagement from Jive customers, prospective customers and partners," said JIve Software's Ben Kiker (pictured) as Jive Market Engagement was announced - a new solution that combines the power of social media monitoring with Social Business Software (SBS) for the first time. The Jive Market Engagement Solution, Kiker explained, is de... (more)

Omniture Measures First Retail Transaction on Facebook

Omniture, Inc. and Alvenda, announced that Omniture has measured the first retail transaction to ever happen on Facebook through Omniture's App Measurement for Facebook solution. This solution enables marketers to utilize Omniture SiteCatalyst's analytics, segmentation and reporting capabilities for applications built on the Facebook Platform. Alvenda, which enables customers to shop insi... (more)

Attensity Group Enhances Social Media Capabilities with Cloud

Attensity Group, a provider of business user applications that generate value from unstructured data, has announced Attensity Cloud. This new product addition to Attensity's semantic analysis application suite is designed to allow organizations to monitor, analyze and respond to social media together with internal customer conversations in email, surveys, and CRM systems. Powered by Radi... (more)

Jive Announces Jive Social Business Software 4.0

Jive, the Social Business Software provider, today announced the general availability of Jive Social Business Software (SBS) 4.0. The new offering is the largest, most ambitious release Jive Software has brought to market since the company first introduced its integrated SBS platform for enterprises. Jive SBS 4.0 enables organizations to extend SBS across every level of an enterprise to l... (more)